Social Media Killed the Real Estate Blog Star

May 27th, 2011 by Trey

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Social media is taking the business world by storm. While this is most prominently seen in the real estate trade, those in business administration have witnessed the same. Social media is now being taught to those seeking a business degree from a business administration college. The colleges who are not teaching the impact of social media will leave their students unprepared for what awaits them in the real world.

In real estate, 94 percent of home buyers begin their search online and 61 percent simply use Google. Thirty-two percent of new home buyers purchase a home they found during an online search. Real estate searchers not using Google or other standard search engines use websites with custom real estate listings. The most popular of these websites are Trulia and Zillow.

Real estate agents are just now seeing the importance of social networking in their business. Some have yet to see the importance of the Internet as a whole. Only 54 percent of agents see the Internet as very important in their business. Twenty-one percent see blogs as important to their business. Social networking sites have just overtaken blogs with 24 percent of agents seeing them as very important.

While real estate blogs were once the rage, today, 84 percent of real estate agents have a Facebook presence. This is up from 33 percent in 2008. Many real estate agents use only a free online website, at 20 percent. Many more find a quality paid website to be more helpful. Thirty-three percent of agents spend between $101 and $500 on their website, and 1 percent spends over $5,000.

Real estate agents invest very little time in their websites. Over 50 percent spend less than five hours per month updating their site. Agents who claim an excellent return on investment (ROI) for their websites is reported to be six percent.

How Business Administrators Can Stay In Front

Do you want a career in business? The US College Search is where you should start your search and guess what? We are on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can “Search For Colleges By State” or go to the Business Administration and Management hub under “Search By Degree.”


3 Responses to “Social Media Killed the Real Estate Blog Star”

  1. kołchoznik Says:

    Good post, thank’s

  2. Rikin Ahuja Says:

    Cheers for publishing this. This clarified a great deal of problems which I had.

  3. John Michel Says:

    Just killing some time in between class on Digg and I found your article. Not normally what I favor to read about, but it surely was well worth my time. Thanks.

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