Graphic Design and How To Create Trade Show Displays

May 20th, 2011 by Clifford
Graphic Design and Trade Show DisplaysInfograph courtesy of

Trade Show Displays

An indispensible part of graphic design is creating trade show displays. Unfortunately, many graphic designers are not properly educated in college on how to design trade show displays, not to mention make them completely ineffective. The goals of these displays are expanding awareness, creating leads and making sales. They provide a company with an opportunity to display what they can provide to potential customers. However, a trade show display is not all about showing off products and services; it is about developing and showing off the personality of the company.

Trade show displays should be eye-catching, but creatively and skillfully designed. Many companies seek out the services of professional graphic designer and marketing strategists to develop their trade show booth. The fine details of a display can make all the difference. Even color schemes and fonts are carefully considered by those who understand the importance of the trade show.

Research shows that 76 percent of trade show attendees choose the vendors they will visit before entering the show. This leaves less than one-fourth of attendees who are undecided, meaning attracting attention is very important. Research also shows that many businesses do not take trade shows seriously. Only 20 percent followup on the leads generated through the show.

Types of Trade Show Displays

Many types of trade show display are possible. The following are the most-used types:
• Tabletop – This display requires very little labor to setup. The table can be used for branding with custom covers.
• Banners – Banners are used in conjunction with pipe frames or specialized stands.
• Modular exhibits – These are some of the most complex exhibits. They use standardized structure, but can be reconfigured in many ways.

Career as a Graphic Designer

It is important to remember how much goes into a trade show display. To start finding out more about how to be a graphic designer career, go to and pick graphic design in their by degree section.

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What is Graphic Design?

May 11th, 2011 by Dustin
Become a part of history, enroll in a graphic design career college.

Graphic Design in the beginning

The history of graphic design stretches back all 18,500 years ago with the appearance of the first known cave-paintings. In the subsequent generations since its inception, graphic design has grown to influence everything that we do in business as well as our personal lives. This has led to a high demand for graphic designers who need a solid graphic design degree program at a graphic design career college.

A Step Forward in Design

The advent of linguistics and the use of text to express ideas to others was a significant step forward from the original and primitive cave paintings. The marriage of text and imagery has allowed for the design of not only logos and corporate brands, but also the design of everything that we use in day to day life. Over time, graphic design has come to be the source for almost every major advancement in the developed world. Even current events and brands have begun to hearken back to those older and more primitive designs as a way of expressing reverence for those that have come before them. Any graphic design degree program or more complete graphic design career college can provide copious amounts of information on the growth of this interesting field. To start your process go to and head to their graphic design by degree section.


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What Your Graphic Web Design Says About You…

May 11th, 2011 by Dustin
Find your graphic design process, find a graphic design college at

Your web design should be both informative and aesthetically pleasing – however details how color, font type, and font size can also be looked at to see what it says about you. At a graphic design career college, the ideal situations in which to use various fonts would be covered in greater depth; a good introduction is provided here. For example, Comic Sans is fun, though informal; Arial is neutral, and potentially boring. The frequency of use of various fonts and sizes is detailed, which would be useful to one interested in pursuing a graphic design degree program.

Graphic Design Considerations

An important consideration when designing a web site is choosing a color palette, and this image lists both the attributes of various colors and the reactions that people often have to these hues. A graphic design degree program will expand upon this type of information, and gives one a knowledge base to make the correct decisions in the context of the specific work being created. For instance, red can elicit passion, whereas brown projects an image of earthy reliability.

It is important to remember that while none of the colors are intrinsically better than the others, some may be better for the particular task at hand than others are. This information about typeface and color can help one create a variety of design projects, including websites – an important part of the skill set cultivated through graphic design career college. To start finding out more about what your design says about you, go to and pick graphic design in their by degree section.

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