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Numbers
It’s hard to argue with raw numbers. Social networking sites are hosting daily users in the range of over 120 million combined. Big digits even when you discount the pages that people make for their favorite TV characters, pets, and toys just for laughs. That number refers to people who check in at least once a day to:

• find new videos and music
• send and receive messages
• upload photos
• chat with new friends

Facebook has more than 8 million photos uploaded each day, and is the seventh most-visited site for web surfers in the USA. MySpace attracts almost 230,000 new user registrations a day. Their user base totals over 250 million. Friendster, one of the longest-standing, high-traffic social networks, still commands over 30 million users. And more are popping up each month.

But there’s a different side to these “super public” sites. Social networking sites can be more than just cures for boredom. They can also be a great way to network and boost your professional development. Forget about getting your band signed, but think about getting a business interview when you alert a potential hiring company to a public portfolio of your work experience. Focus your approach to get better results.

The refined network approach
So you earned your degree. You have a few professional hours under your belt. You’re on your way, but you just don’t know which direction to start in. Do you begin with the want ads? An employment office? Burger King? Perhaps, but it would be wiser to start laying a bit more groundwork to better your chances of landing a great job.

There is a huge interest in social networking sites. It’s the past time of choice for millions of people of all ages. But the great part about this new trend is that you can also do it seriously to gain professional partnerships and peers. To be effective, you don’t necessarily have to wade through millions of diversified interests in the high-traffic currents of sites like MySpace or Facebook. There are already social networks set up to address specific needs of professionals. The truth is, social networking sites aren’t just places, they’re business models. They’re models designed to connect people with similar interests for professional development. This can be for everything from finding a perfect romantic partner, or the next great American band, to your next great job opportunity.

The networks
Two online professional social networking sites that work well are Linkedin.com and ryze.com. They both help people who are looking to make professional connections and build a better portfolio, but they function differently.

1. Ryze.com is set up to help people find other professionals in their area for face-to-face networking and public events. Add people who work with specific things related to your field of interest and ask them questions. The more you add, the better your chances at a professional connection. When you join people’s groups by adding people, you boost their personal and group ratings.

The interests of groups on ryze.com can be very generalized, such as career assessment tests, or things that are very specific, such as resources for local graphic artists.

Ryze.com goes further by making it easy for your group members to meet for events themed on professional topics. They’re designed for you to meet people and trade professional tips or connect for new work. The whole purpose is to build a network of professional references and job leads.

2. Linkedin.com helps you create a profile that summarizes your professional development and accomplishments that help you find and be found by former colleagues, clients and partners. You build connections by sending emails to professional colleagues to join the network then connect back to you. This network has a massive user base, numbering in the millions, connected through over 350 companies.

Through this network, you can:

• be found for business opportunities
• search for great jobs
• discover connections within companies to help you land jobs or close deals
• post job listings for your company
• find potential clients, service providers, subject experts and partners who come recommended
• have the people you know introduce you to other professionals

Work to find your niche
You can choose to start out with these social network models to help you begin your professional climb, but there are more being created everyday. One might be just perfect to help address your specific needs and build your skills. Keep your eyes open and hit the search engines, because now more than ever, it’s easier to collect resources designed to help you in your journey.