Graphic Design and How To Create Trade Show Displays

May 20th, 2011 by Clifford
Graphic Design and Trade Show DisplaysInfograph courtesy of

Trade Show Displays

An indispensible part of graphic design is creating trade show displays. Unfortunately, many graphic designers are not properly educated in college on how to design trade show displays, not to mention make them completely ineffective. The goals of these displays are expanding awareness, creating leads and making sales. They provide a company with an opportunity to display what they can provide to potential customers. However, a trade show display is not all about showing off products and services; it is about developing and showing off the personality of the company.

Trade show displays should be eye-catching, but creatively and skillfully designed. Many companies seek out the services of professional graphic designer and marketing strategists to develop their trade show booth. The fine details of a display can make all the difference. Even color schemes and fonts are carefully considered by those who understand the importance of the trade show.

Research shows that 76 percent of trade show attendees choose the vendors they will visit before entering the show. This leaves less than one-fourth of attendees who are undecided, meaning attracting attention is very important. Research also shows that many businesses do not take trade shows seriously. Only 20 percent followup on the leads generated through the show.

Types of Trade Show Displays

Many types of trade show display are possible. The following are the most-used types:
• Tabletop – This display requires very little labor to setup. The table can be used for branding with custom covers.
• Banners – Banners are used in conjunction with pipe frames or specialized stands.
• Modular exhibits – These are some of the most complex exhibits. They use standardized structure, but can be reconfigured in many ways.

Career as a Graphic Designer

It is important to remember how much goes into a trade show display. To start finding out more about how to be a graphic designer career, go to and pick graphic design in their by degree section.

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