What Is The Point Of Graphic Design?

June 9th, 2011 by Clifford

Graphic design is a study of concepts portrayed through animation to explain another perspective on graphic design. The point of graphic design is to communicate a message or other form of information. Graphic designers have many tools at their disposal, such as images, typography, and page layouts. Each of these elements is utilized in to demonstrate its function in graphic design, from the Mona Lisa image used to illustrate the word “masterpiece” to the whimsical font used throughout the presentation. The video’s font, for example, gets across the point that the author’s more extreme pronouncements about graphic design are probably tongue in cheek. The ability to communicate this kind of message with a simple font is of course a clear illustration of the power of graphic design.

Also, it is explained that graphic design can be a demanding profession and one that takes much out of people who work in the field. Dedicated graphic designers can be haunted in his or her sleep by colors, lines, shapes, and textures, which he or she has an overwhelming urge to transform into illustrative works of graphic art. Finally, if someone wants to know what graphic design is really like, he or she should stare into the sun until he or she goes blind. While based on the use of the graphic design elements in the video, such as a winking Mona Lisa, we can see that the author’s extreme perspective is not to be taken too seriously, the video does get across the viewpoint that graphic design is not just the mechanical use of fonts, layouts, and other graphical elements, but a form of artistic expression that can be just as consuming as painting or sculpture.

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