The Growth of Mobile Marketing and what Business Administrators Can Learn

June 9th, 2011 by Clifford
business administration schools, us college search

Mobile phones are expanding every year. Not only are more and more people getting connecting through mobile networks, but mobile devices are becoming more powerful. New apps allow for integration into every facet of life. This has hardly gone unnoticed in the business world. Many people with business degrees are becoming specialized in mobile marketing. Business administration is always becoming more complicated, but top business schools are keeping up to provide students with the knowledge they need to be competitive in today’s market.

Over 4 billion people worldwide now use mobile phones. Of those, 3.05 billion are sms-enabled and 1.08 billion are smartphones. It is predicted that by 2014, the number of mobile Internet users will top the number of desktop Internet users. In 2009, mobile Internet users numbered approximately 700 million and desktop users numbered about 1.3 billion. By 2015, desktop Internet users are estimated to grow to 1.7 billion while mobile Internet users will be over 1.9 billion.

Because mobile phones are so versatile, their use has drastically changed over the years. Nearly half of all local searches are now performed on mobile devices. Mobile tags are being scanned by mobile devices to provide users with much more information than can be obtained from traditional bar codes. Mobile tags can also give users instant coupons. Over 86 percent of mobile Internet users operate their devices while they are watching TV.

Overall mobile device use is always growing. It is estimated that the average American spends 2.7 hours every day socializing through their mobile devices. Of people who have mobile Internet, 91 percent use it for socializing while only 79 percent of desktop Internet users socialize online. Facebook is the top social network for mobile devices. Over one-third of all Facebook users access the site through their mobile phones.

What Business Administrators and Managers Should Learn

All of this information is used by business professionals to grow their brand and expand sales. A business degree can open doors to a variety of interesting occupations. Start your college search at US College Search or find us on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can Search For Colleges By Zip Code or go to the Business Administration and Management hub under Search By Degree.

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The Language of Business Adminstration: Finance 101

June 9th, 2011 by Trey

Businesspeople need to verse themselves in the “language of business.” This language is defined as the languages of finance and accounting. Only those who actually pursue a business degree for business administration or go to a business administration school are ever officially taught this language, but any business owner who wishes to be successful must be well versed in this way of speaking, as it is the universal way that businesspeople speak to each other.

Basically, if you are going to own a business, you must speak like you have a business degree. The basic form of this language of business administration is the balance sheet. Business owners must, in order to obtain resources from others, prepare their balance sheet. Listed on the balance sheet are assets, or things owned; and liabilities, or things owed. Net worth, or equity, is assets minus liabilities. A balance sheet is named as such because both sides must remain in balance with each other for the balance sheet to be valid.

The speaker then goes over some of the basic terms that one would learn in a business administration school and why businesspeople must use these terms instead of their possibly simpler synonyms. The speaker then shows a sample balance sheet with assets and liabilities and some of the sub headings under each of these major headings.

What Business Administrators and Managers Can Learn

All of this information is used by business professionals to communicate about their business. You can start learning this langauge by getting your degree in business administration and management. Start your college search at US College Search or find us on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can Search For Colleges By State or go to the Business Administration and Management hub under Search By Degree.

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The Business of Eating Out

June 9th, 2011 by Clifford

If you are thinking about going into the restaurant business, you may not be studying what is best for a restaurant or café to thrive in the current marketplace. Instead of going into cooking or restaurant management, a business administration degree may be more helpful. Restaurants, at their heart, are businesses. A business degree awarded by a reputable business college will help you start your own restaurant or operate a restaurant armed with all of the knowledge required to succeed.

Some of what you will learn at business school includes marketing and analysis of customer trends. This is important in discovering what foods and beverages you should sell and what your customers are willing to buy. If you want to run a coffee shop, it is important to know that the average transaction is $8.43. However, the average transaction at some of the most successful coffee shops is much lower. At Starbucks it is only $7.01. Dunkin’ Donuts can only boast $5.53. Seattle’s Best is $5.23. In total, the average person spends $14.40 per month at a coffee shop.

Fast food is another story. The average person makes 5.2 fast food purchases per month. The average transaction is $10.05. Again, the average is much lower at the most successful businesses. McDonald’s average is only $7.06. At Burger King, the average is $7.56. A&W has managed to bring in an average of $18.96. The average per month for all fast food restaurants is over $51.

At regular restaurants, the average dinner costs $28.47. The average person eats dinner at a restaurant 6 times per month. The slowest month for restaurants is December, while the busiest month is March. The average amount spent at restaurants per month comes to $172.27.

What Business Administrators and Managers Can Learn

All of this information is used by business professionals to grow their brand and expand sales. It’s just a matter of learning how when you are getting your degree in business administration and management. Start your college search at US College Search or find us on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can Search For Colleges By State or go to the Business Administration and Management hub under Search By Degree.

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Brief Overview of Accounting Principles For Business Administration and Managers

June 9th, 2011 by Clifford

There are specific accounting principles and guidelines that people in the accounting field must follow. These have become steadfast rules that the Financial Accounting Standards Board, more commonly known as FASB, uses as a basis for their own guidelines when exercising their duties as governance in the field of professional accountants. It is important that not only accountants understand this set of principles and rules, but also that anyone involved in the field of business administration knows how the business operates financially and how it accounts for all of its financial operations. For this reason, the student seeking a business degree needs to understand this set of accounting principles. Any student attending a business administration school will have exposure to accounting and will successfully learn accounting principles.

The way that a business accounts for its financial operations is also important to stockholders and any financial institutions that the business obligates itself to because of borrowing capital. When companies offer shares for sale to the public, such companies must have their financial statements audited by an independent public accountant. All personnel involved in the administration of the business, including the accountant or accountants, and the independent public accountant(s) must certify that the financial statements have been prepared according to generally accepted accounting principles, hereafter referred to as GAAP.

The GAAP is the standard of accounting terminology and definitions, assumptions, and methods. This serves as a basis for consistency in the accounting field and the actual practices of accounting itself. When professional accountants prepare financial statements interested parties can expect the reports to be reliable, verifiable, and objective. Further, one can make reasonable conclusions in regards to the financial health of a company and can statistically compare a specific company with others in the same industry. Accounting is the final measure of how well a business performs and the financial statements are its report card. Using a uniform system of accounting resolves disparities that may otherwise arise because an individual company reports its financial situation different from another.

The well-rounded business administration student will successfully complete studies of the concepts of the GAAP and understand how the importance and impact that they have on businesses overall, including the specific area of accounting. Further, if the student seeking a business degree is interested in pursuing a career in accounting, choosing the best business administration school will help him or her in the process of obtaining certification.

What Business Administrators and Managers Can Learn

In a business administration school, students learn many useful accounting principles. A business degree can open doors to a variety of interesting occupations. Start your college search at US College Search or find us on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can Search For Colleges By Zip code or go to the Business Administration and Management hub under Search By Degree.

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The 5 Best Sales and Marketing Strategies For Business Administrators and Managers

June 9th, 2011 by Clifford

It is said that the best way to earn money is to study how it is made. In today’s world, that means studying business administration and earning a business degree. A business college will teach you all of the skills required for a businessperson not only to survive but to thrive. Those with business degrees will enter the field with one step up on the competition. Many different topics will be studied while earning a business administration degree, but one of the most important topics is sales and marketing. While some differentiate between the two, marketing is nothing more than a way to begin a sale.

Sales and marketing require innovation. Those you who are not innovative will not develop a thriving business. Some of the most innovative strategies are very easy to implement. However, you can’t implement a strategy you don’t know about. Following are the 5 best sales and marketing strategies for your business. You will learn about these strategies and many more while studying in a business college.

1. Business Managers Always think big.

Even if you are just starting out and don’t have any employees, you should treat your business as if it were the largest and most successful of its kind. Just putting this mental image in your head will change how you operate your business. Menial office work can be pushed aside for marketing, customer relations and other important tasks done by the largest of businesses.

2. Develop a unique business idea or identity.

Developing a unique business can sometimes fill a niche that has as yet gone unseen. This can be difficult without doing the proper research to discover if there is indeed a demand. A business that is too unique will fail more surely than a business that is not unique at all. For this reason, many people start a very regular business but develop a unique identity that sets them apart from the others.

3. Build relationships with customers.

A business is nothing without its customers. Let customers know how important they are by getting to know them and providing personalized service. Keep a database of customers and stay in contact with them regularly.

4. Watch who you hire.

Your business cannot be strong without strong employees. Your sales staff is one of the most important parts of your business. Take your time and be thorough about who you hire to represent you.

5. Use the Internet.

The Internet is a powerful tool. All businesses should have a website. Allowing sales from your website is also never a bad idea.

What Business Administrators and Managers Can Learn

In a business administration school, students learn these sales and marketing tips and more. A business degree can open doors to a variety of interesting occupations. Start your college search at US College Search or find us on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can Search For Colleges By State or go to the Business Administration and Management hub under Search By Degree.

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Business Manager’s Strategies for Learning From Mistakes

June 9th, 2011 by Clifford

As smart as a given person and their coworkers might be, there is simply no way to make people infallible. The keys to success in dealing with failure, according to professors at business administration schools everywhere, lie in understanding the mistake itself and how it might be fixed.

From the first few moments after realization that a mistake has occurred, it is vital to avoid the so-called “blame game” at all costs. Those with a business degree know that one of the most inefficient ways to handle mistakes is to focus on who is at fault as opposed to the real cause of the mistake, and how it might be averted in the future. In fact, many business administration professionals put failure in a positive light, seeing it as an opportunity for employees to grow and evolve.

Also important in the process of analyzing and fixing mistakes is the responsiveness of management in a given business administration setting. It is up to both the individual employee who garnered the skills to mitigate potential problems through experience or schooling (particularly a business degree), and the manager, who must be reachable and proactive in identifying and solving potential problems.

In managing mistakes, it is helpful to remember that failures of almost all magnitudes – from a small contractual breach one might read about in a case study at business administration school to ones that could be potentially life threatening for employees – are solved through similar processes. By handling the small mistakes in a manner that encourages communication and improvement, one is better equipped to mitigate the failures that are larger in size and scope.

What Business Administrators and Managers Can Learn

In a business administration school, students learn these strategies and more. A business degree can open doors to a variety of interesting occupations. Start your college search at US College Search or find us on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can Search For Colleges By State or go to the Business Administration and Management hub under Search By Degree.

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5 Things Business Administrators Should Include in a Business Plan

May 26th, 2011 by Clifford
 In order for any type of business to be successful, it must have a well developed business plan. Many times, a person will learn how to create a business plan while obtaining a Business Administration degree. Any person obtaining a Business Administration degree will testify developing a business plan takes time and a lot of effort. There are several aspects to include within a business plan. All business plans will differ because each and every business differs to some degree from its competitors. Sometimes a business plan will be only a few pages long, while others might be more than 50 pages long. No matter what type of business plan is being developed, it is important to include the following five elements.

1) Details Describing the Business

All Business Administration students understand the importance of including a detailed description of a business in its business plan. This detailed description enables a business owner to fully understand exactly what its business offers to consumers, as well as what manufacturers, distributors, and suppliers it partners with.

2) Short and Long Term Expectations and Goals

Within a short term goal list, goals would be listed that the business owner expects to achieve within the next year. These types of goals often include deciding on permanent name for the business, obtaining a business license, or attending a business administration college. Long term goals usually include goals expected to be reached within the next three to five years. These types of goals will often include expanding a business to additional store locations, starting a website, and more.

3) Analyze Competition

A business plan should always include analyses of competition. This helps a business to determine how its competitors are pleasing customers. Upon discovering how competitors are pleasing their customers, a business can focus on their techniques and build upon them.

4) Analyze Financial Situation

Businesses always need to take a realistic look at their financial situation. The best way to thoroughly look at one’s financial situation is to create a business budget. The budget includes all expenses being paid, as well as all income coming in. Many times, after creating a budget, some business owners will find it helpful to obtain some type of business loan.

5) Marketing Techniques

One of the most important parts to include within a business plan is a marketing techniques section. This section provides details as to how the business will market its products and/or services to consumers. Effective marketing techniques can be learned at a business administration college.

So now that you have what you need for your new business plan it is important to continue your education. To find out how to get a business administration degree from an accredited business administration college or online school go to US College Search or to find a school in your area search for schools by your zip code here.

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Learn About Economic Indicators with a Business Administration Degree

May 26th, 2011 by Clifford
 Business administration degrees can prepare students for a variety of careers. Whether you are working as an investment advisor, an economist, or in any position where you need to track the health of various economic sectors, there is one thing you will need to know: how to read economic indicators. While a business degree is probably the best way to learn how to use these indicators, learning about them before you get started in business administration college can help you get a leg up on the competition.

In general, economic indicators consist of various data about employment, prices, and confidence among businesses and consumers, among other measures of economic activity. However, because these indicators are released by so many different sources, and consist of many different kinds of data, learning how to read them is very important in evaluating what they really mean for the health of the economy.

For example, one of the most important economic indicators is the Consumer Confidence Index. This is one of the only major indicators that measures the attitude of everyday consumers toward the economy. Although it has historically been a good predictor of consumer spending, and thus the health of the economy (since so much of the U.S. economy is based on consumer spending), the sample size is small and its data somewhat subjective. This means that with a business degree you will generally learn that you should look at several months’ worth of Consumer Confidence Indexes before drawing any conclusions about the economy.

As another example, another important indicator is the Federal Reserve’s “Industrial Production” and “Capacity Utilization” reports. These reports can be used to track a variety of trends, from price inflation to the relative health of various manufacturing sectors. However, because this report only tracks data from industries that produce physical goods (as opposed to service industries), it only includes about half of the U.S.’s economic activity.

As we can see, the common thread between economic indicators is that they all have their strengths and weaknesses. Each economic indicator must be read keeping these strengths and weaknesses in mind in order to gain a complete sense of what a particular indicator means. A business administration degree from an accredited business administration college or online school can help you read these economic indicators with confidence, and prepare you for many different careers in exciting business administration and related fields. Go to US College Search to find out more or find a school in your zip code.

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History of Management and Business Administration

May 26th, 2011 by Clifford

For centuries, successful businesses have leaned on the strength of great managers and strong business administrators: men and women who have risen up to lead the way through the planning, organizing, and controlling of the never-ending stream of challenges in the life of business. Business itself has changed tremendously over the course of history, and our modern economy presents many new and unique circumstances. The need for a great business manager, however, remains the same.

Earning a business degree from an accredited business administration college or online business college opens a doorway to this world, leading you to the managerial secrets that history has gathered together. Learn the scientific management concepts of Frederick Taylor and Henry Ford: assigning specific work roles, studying the use of time and motion, reducing employee laziness for improved productivity, and Ford’s game-changing concept of the production line. Develop familiarity with the administrative theory of Henri Faylor and his Fourteen Universal Principles of Organization, including Organizational Efficiency, Unity of Command, and Division of Labor. Strengthen skills in building a managerial bureaucracy that defies the word’s red-tape reputation, using rational authority and accountability, a clear hierarchy of authority, and a streamlined approach to keeping decisions in writing to create a model of efficiency. Focus on respect for workers rights through the study of major figures like Mary Follett, learning how happy employees working in cohesive groups maintain the highest levels of productivity.

Owning the wealth of knowledge that history has to provide is just one advantage to seeking out your degree in business administration, and your search for the business administration college or school that fits you begins here. Is it time for you to begin your business degree? Go to US College Search and look for the Business Administration degree.

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The Five Competitive Forces For Business Administrators To Know

May 25th, 2011 by Clifford

Harvard professor Michael Porter discusses his theory of the “Five Competitive Forces that Shape Strategy.” When taught in business school, the concept of competition is construed too narrowly by many business leaders, who think in terms only of direct competition when in reality there are many other threats to one’s market position and profitability.

The college professor, Porter states that aside from direct competition, the four other competitive forces that have an impact on a business’s strategy are: pressure from customers to lower prices; suppliers who are constantly trying to drive up the cost of supplying a given company or business; potential new entrants to an industry, which helps to drive prices down; and alternative industries, which also helps to bring down the prices that a business can charge its customers. All of these strategies have to be kept in mind when thinking about a career in business, business administration, or marketing.

Porter explains that his model can be applied to any industry to uncover the true sources of profitability, as well as trends in the industry that can be used to maintain competitive business advantage. As an example, Porter discusses the airline industry, which he sees as one of the least profitable industries in the world. Using Porter’s model, the reasons for this low profitability are clear. In addition to the fierce competition between airlines, these companies also face competitive forces in the form of “low barriers to entry,” which means that it is easy for small airlines to get started. There is also the fact that customers will use trains, cars, or buses when flying gets too expensive, and that the industry’s unionized labor supply can make it very difficult to cut company costs.

While these underlying competitive forces can seem difficult to understand for outside observers, a business administration degree can provide more understanding of how and why businesses do the things they do. To find the right business administration college go to US College Search and search for Business Administration and Management Degree.

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