The Growth of Mobile Marketing and what Business Administrators Can Learn

June 9th, 2011 by Clifford
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Mobile phones are expanding every year. Not only are more and more people getting connecting through mobile networks, but mobile devices are becoming more powerful. New apps allow for integration into every facet of life. This has hardly gone unnoticed in the business world. Many people with business degrees are becoming specialized in mobile marketing. Business administration is always becoming more complicated, but top business schools are keeping up to provide students with the knowledge they need to be competitive in today’s market.

Over 4 billion people worldwide now use mobile phones. Of those, 3.05 billion are sms-enabled and 1.08 billion are smartphones. It is predicted that by 2014, the number of mobile Internet users will top the number of desktop Internet users. In 2009, mobile Internet users numbered approximately 700 million and desktop users numbered about 1.3 billion. By 2015, desktop Internet users are estimated to grow to 1.7 billion while mobile Internet users will be over 1.9 billion.

Because mobile phones are so versatile, their use has drastically changed over the years. Nearly half of all local searches are now performed on mobile devices. Mobile tags are being scanned by mobile devices to provide users with much more information than can be obtained from traditional bar codes. Mobile tags can also give users instant coupons. Over 86 percent of mobile Internet users operate their devices while they are watching TV.

Overall mobile device use is always growing. It is estimated that the average American spends 2.7 hours every day socializing through their mobile devices. Of people who have mobile Internet, 91 percent use it for socializing while only 79 percent of desktop Internet users socialize online. Facebook is the top social network for mobile devices. Over one-third of all Facebook users access the site through their mobile phones.

What Business Administrators and Managers Should Learn

All of this information is used by business professionals to grow their brand and expand sales. A business degree can open doors to a variety of interesting occupations. Start your college search at US College Search or find us on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can Search For Colleges By Zip Code or go to the Business Administration and Management hub under Search By Degree.

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The Language of Business Adminstration: Finance 101

June 9th, 2011 by Trey

Businesspeople need to verse themselves in the “language of business.” This language is defined as the languages of finance and accounting. Only those who actually pursue a business degree for business administration or go to a business administration school are ever officially taught this language, but any business owner who wishes to be successful must be well versed in this way of speaking, as it is the universal way that businesspeople speak to each other.

Basically, if you are going to own a business, you must speak like you have a business degree. The basic form of this language of business administration is the balance sheet. Business owners must, in order to obtain resources from others, prepare their balance sheet. Listed on the balance sheet are assets, or things owned; and liabilities, or things owed. Net worth, or equity, is assets minus liabilities. A balance sheet is named as such because both sides must remain in balance with each other for the balance sheet to be valid.

The speaker then goes over some of the basic terms that one would learn in a business administration school and why businesspeople must use these terms instead of their possibly simpler synonyms. The speaker then shows a sample balance sheet with assets and liabilities and some of the sub headings under each of these major headings.

What Business Administrators and Managers Can Learn

All of this information is used by business professionals to communicate about their business. You can start learning this langauge by getting your degree in business administration and management. Start your college search at US College Search or find us on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can Search For Colleges By State or go to the Business Administration and Management hub under Search By Degree.

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The Business of Eating Out

June 9th, 2011 by Clifford

If you are thinking about going into the restaurant business, you may not be studying what is best for a restaurant or café to thrive in the current marketplace. Instead of going into cooking or restaurant management, a business administration degree may be more helpful. Restaurants, at their heart, are businesses. A business degree awarded by a reputable business college will help you start your own restaurant or operate a restaurant armed with all of the knowledge required to succeed.

Some of what you will learn at business school includes marketing and analysis of customer trends. This is important in discovering what foods and beverages you should sell and what your customers are willing to buy. If you want to run a coffee shop, it is important to know that the average transaction is $8.43. However, the average transaction at some of the most successful coffee shops is much lower. At Starbucks it is only $7.01. Dunkin’ Donuts can only boast $5.53. Seattle’s Best is $5.23. In total, the average person spends $14.40 per month at a coffee shop.

Fast food is another story. The average person makes 5.2 fast food purchases per month. The average transaction is $10.05. Again, the average is much lower at the most successful businesses. McDonald’s average is only $7.06. At Burger King, the average is $7.56. A&W has managed to bring in an average of $18.96. The average per month for all fast food restaurants is over $51.

At regular restaurants, the average dinner costs $28.47. The average person eats dinner at a restaurant 6 times per month. The slowest month for restaurants is December, while the busiest month is March. The average amount spent at restaurants per month comes to $172.27.

What Business Administrators and Managers Can Learn

All of this information is used by business professionals to grow their brand and expand sales. It’s just a matter of learning how when you are getting your degree in business administration and management. Start your college search at US College Search or find us on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can Search For Colleges By State or go to the Business Administration and Management hub under Search By Degree.

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Brief Overview of Accounting Principles For Business Administration and Managers

June 9th, 2011 by Clifford

There are specific accounting principles and guidelines that people in the accounting field must follow. These have become steadfast rules that the Financial Accounting Standards Board, more commonly known as FASB, uses as a basis for their own guidelines when exercising their duties as governance in the field of professional accountants. It is important that not only accountants understand this set of principles and rules, but also that anyone involved in the field of business administration knows how the business operates financially and how it accounts for all of its financial operations. For this reason, the student seeking a business degree needs to understand this set of accounting principles. Any student attending a business administration school will have exposure to accounting and will successfully learn accounting principles.

The way that a business accounts for its financial operations is also important to stockholders and any financial institutions that the business obligates itself to because of borrowing capital. When companies offer shares for sale to the public, such companies must have their financial statements audited by an independent public accountant. All personnel involved in the administration of the business, including the accountant or accountants, and the independent public accountant(s) must certify that the financial statements have been prepared according to generally accepted accounting principles, hereafter referred to as GAAP.

The GAAP is the standard of accounting terminology and definitions, assumptions, and methods. This serves as a basis for consistency in the accounting field and the actual practices of accounting itself. When professional accountants prepare financial statements interested parties can expect the reports to be reliable, verifiable, and objective. Further, one can make reasonable conclusions in regards to the financial health of a company and can statistically compare a specific company with others in the same industry. Accounting is the final measure of how well a business performs and the financial statements are its report card. Using a uniform system of accounting resolves disparities that may otherwise arise because an individual company reports its financial situation different from another.

The well-rounded business administration student will successfully complete studies of the concepts of the GAAP and understand how the importance and impact that they have on businesses overall, including the specific area of accounting. Further, if the student seeking a business degree is interested in pursuing a career in accounting, choosing the best business administration school will help him or her in the process of obtaining certification.

What Business Administrators and Managers Can Learn

In a business administration school, students learn many useful accounting principles. A business degree can open doors to a variety of interesting occupations. Start your college search at US College Search or find us on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can Search For Colleges By Zip code or go to the Business Administration and Management hub under Search By Degree.

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The 5 Best Sales and Marketing Strategies For Business Administrators and Managers

June 9th, 2011 by Clifford

It is said that the best way to earn money is to study how it is made. In today’s world, that means studying business administration and earning a business degree. A business college will teach you all of the skills required for a businessperson not only to survive but to thrive. Those with business degrees will enter the field with one step up on the competition. Many different topics will be studied while earning a business administration degree, but one of the most important topics is sales and marketing. While some differentiate between the two, marketing is nothing more than a way to begin a sale.

Sales and marketing require innovation. Those you who are not innovative will not develop a thriving business. Some of the most innovative strategies are very easy to implement. However, you can’t implement a strategy you don’t know about. Following are the 5 best sales and marketing strategies for your business. You will learn about these strategies and many more while studying in a business college.

1. Business Managers Always think big.

Even if you are just starting out and don’t have any employees, you should treat your business as if it were the largest and most successful of its kind. Just putting this mental image in your head will change how you operate your business. Menial office work can be pushed aside for marketing, customer relations and other important tasks done by the largest of businesses.

2. Develop a unique business idea or identity.

Developing a unique business can sometimes fill a niche that has as yet gone unseen. This can be difficult without doing the proper research to discover if there is indeed a demand. A business that is too unique will fail more surely than a business that is not unique at all. For this reason, many people start a very regular business but develop a unique identity that sets them apart from the others.

3. Build relationships with customers.

A business is nothing without its customers. Let customers know how important they are by getting to know them and providing personalized service. Keep a database of customers and stay in contact with them regularly.

4. Watch who you hire.

Your business cannot be strong without strong employees. Your sales staff is one of the most important parts of your business. Take your time and be thorough about who you hire to represent you.

5. Use the Internet.

The Internet is a powerful tool. All businesses should have a website. Allowing sales from your website is also never a bad idea.

What Business Administrators and Managers Can Learn

In a business administration school, students learn these sales and marketing tips and more. A business degree can open doors to a variety of interesting occupations. Start your college search at US College Search or find us on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can Search For Colleges By State or go to the Business Administration and Management hub under Search By Degree.

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Business Manager’s Strategies for Learning From Mistakes

June 9th, 2011 by Clifford

As smart as a given person and their coworkers might be, there is simply no way to make people infallible. The keys to success in dealing with failure, according to professors at business administration schools everywhere, lie in understanding the mistake itself and how it might be fixed.

From the first few moments after realization that a mistake has occurred, it is vital to avoid the so-called “blame game” at all costs. Those with a business degree know that one of the most inefficient ways to handle mistakes is to focus on who is at fault as opposed to the real cause of the mistake, and how it might be averted in the future. In fact, many business administration professionals put failure in a positive light, seeing it as an opportunity for employees to grow and evolve.

Also important in the process of analyzing and fixing mistakes is the responsiveness of management in a given business administration setting. It is up to both the individual employee who garnered the skills to mitigate potential problems through experience or schooling (particularly a business degree), and the manager, who must be reachable and proactive in identifying and solving potential problems.

In managing mistakes, it is helpful to remember that failures of almost all magnitudes – from a small contractual breach one might read about in a case study at business administration school to ones that could be potentially life threatening for employees – are solved through similar processes. By handling the small mistakes in a manner that encourages communication and improvement, one is better equipped to mitigate the failures that are larger in size and scope.

What Business Administrators and Managers Can Learn

In a business administration school, students learn these strategies and more. A business degree can open doors to a variety of interesting occupations. Start your college search at US College Search or find us on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can Search For Colleges By State or go to the Business Administration and Management hub under Search By Degree.

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Understanding Marketing – Questions Business Administrators Should Ask

June 3rd, 2011 by Clifford

Whether you want to start your own business or help grow an established one, you will need to become skilled in marketing techniques and sales. Marketing may sound boring to those who are not yet initiated into the business world, but it is actually one of the most important and exciting aspects of a business. Successful companies invest greatly in their marketing department. Most marketing professionals have a degree in business administration from an accredited business college. Those that don’t, have another type of business degree or a degree in marketing.

One man who used his business degree to get ahead in the world of marketing is Tim Cohn. Tim Cohn has been a professional marketing consultant since 1989. He has helped over 100 companies develop marketing strategies and more fully realize their business’ potential. Since 2007, Mr. Cohn has focused on Internet marketing. He is a Google Certified Partner who has generated almost 1 billion advertisement impressions that have drawn in 5 million visitors and 100,000 sales leads through Google alone.

Mr. Cohn now writes for his own blog and for national business magazines. He has written more than 1,500 articles for his blog. He has also been the subject of interviews for several important publications, including Forbes Magazine and Inc. Magazine. Cohn has a book that is widely distributed entitled For Sale By Google.

Cohn attributes much of his success in business to Peter Drucker, a prominent writer, business consultant and teacher. Drucker put forth the idea that all business owners and marketing professionals need to ask themselves 5 important questions. He expanded on all of the questions in his book The Five Most Important Questions You Will Ever Ask About Your Organization. Those 5 questions are as follows:

    1. What is our business’ mission?

 

A company mission guides every aspect of a business and is important to every department, be it sales, marketing or executive administration.

    2. Who is our customer?

 

Knowing your customer demographic allows you to bring them the specific products and services they require. It also allows you to market directly to them instead of to people who are never going to become customers.

    3. What does the customer value?

 

This is an extension of question 2. Knowing what your customers value is part of knowing your customer.

    4. What are our results?

 

You must be able to quantify the results of your efforts in order to improve on them.

    5. What is our plan?

 

A mission is not enough. A company must have a plan on how they are going to succeed in their mission.

A business administration and management degree can open doors to a variety of marketing opportunities. Start your college search at US College Search or find us on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can Search For Colleges By State or go to the Business Administration and Management hub under Search By Degree.

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What Capitalism and Business Managers Can Learn from the NFL

May 31st, 2011 by Clifford

Although it may not seem like professional football has anything in common with the world of business administration, there are certain similarities that business leaders can look at in order to improve on the functioning of the business world. It doesn’t take a business degree to apply much of the common sense advice developed on the gridiron.

The connection between professional football and business administration and management can be seen in the relationship between businesses and investors. Although there are plenty of real statistics available for businesses based on output and profitability, investors often make their decisions on whether to fund a company based on where they see the company years down the road. This, in turn, drives stock prices. Similarly, while professional football players play real games with measurable outputs (i.e., goals), many people bet on professional football games based on their expectation of whether one team or another will beat the “spread,” the expected point difference between two teams.

What does this mean for business professionals and students of a business administration school? One point is that while professional football strictly divorces playing sports from betting on sports, there is no such equivalent in the business world. The reason for this separation in the sports world is that conflating betting and playing sports creates an incentive for players to play games only to beat the “spread,” or even to throw games. Similarly, stock options given to CEOs mean that there may be an incentive to keep the stock price artificially inflated, regardless of the effect on the overall health of the company.

What Business Administrators and Managers Can Learn

In a business administration school, students are learning how to make comparisons like this every day, which can break new ground in how businesses operate. A business degree can open doors to a variety of interesting occupations. Start your college search at US College Search or find us on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can Search For Colleges By State or go to the Business Administration and Management hub under Search By Degree.

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Social Media Killed the Real Estate Blog Star

May 27th, 2011 by Trey

Image Courtesty of www.fixr.com

Social media is taking the business world by storm. While this is most prominently seen in the real estate trade, those in business administration have witnessed the same. Social media is now being taught to those seeking a business degree from a business administration college. The colleges who are not teaching the impact of social media will leave their students unprepared for what awaits them in the real world.

In real estate, 94 percent of home buyers begin their search online and 61 percent simply use Google. Thirty-two percent of new home buyers purchase a home they found during an online search. Real estate searchers not using Google or other standard search engines use websites with custom real estate listings. The most popular of these websites are Trulia and Zillow.

Real estate agents are just now seeing the importance of social networking in their business. Some have yet to see the importance of the Internet as a whole. Only 54 percent of agents see the Internet as very important in their business. Twenty-one percent see blogs as important to their business. Social networking sites have just overtaken blogs with 24 percent of agents seeing them as very important.

While real estate blogs were once the rage, today, 84 percent of real estate agents have a Facebook presence. This is up from 33 percent in 2008. Many real estate agents use only a free online website, at 20 percent. Many more find a quality paid website to be more helpful. Thirty-three percent of agents spend between $101 and $500 on their website, and 1 percent spends over $5,000.

Real estate agents invest very little time in their websites. Over 50 percent spend less than five hours per month updating their site. Agents who claim an excellent return on investment (ROI) for their websites is reported to be six percent.

How Business Administrators Can Stay In Front

Do you want a career in business? The US College Search is where you should start your search and guess what? We are on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can “Search For Colleges By State” or go to the Business Administration and Management hub under “Search By Degree.”

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Business Administrators and Social Media Marketing

May 27th, 2011 by Trey

Image Courtesty of www.bynd.com

 

Social networking has already been adopted by the business world and its administrators, but new apps are constantly evolving just how it is used. One new way to use social media is with check-in apps like Foursquare. Early adopters report enjoying using check-in apps, but at the Social-Loco Conference, new research was released showing that while these apps are highly hyped and widely talked about, not many people are using them as extensively as they claim and not as many people are using them as is suggested by the media.

The reality of how new social media applications are used by consumers and how they can be used by businesses is of great importance to those in business administration. A good business administration college teaches all of the latest media and research to its students. Graduates with a business administration degree from a top college will be well-prepared for the real world.

Early adopters mostly use the following check-in or social location apps:
• Facebook Places – 90 percent
• Twitter – 31 percent
• Groupon – 30 percent
• Foursquare – 22 percent
• Living Social – 22 percent
• Yelp Check-in – 10 percent

Early adopters report that they use these apps mostly to get discounts and coupons, at 54 percent. Thirty-three percent use them to meet friends, and nearly as many learn about new locations and promote locations with the apps.

How Business Administrators Can Stay In Front

US College Search is where you should start your search and guess what? We are on Facebook and Twitter as well. To learn how to get a degree in Business Administration and started in social media go to US College Search. Then you can “Search For Colleges By State” or go to theBusiness Administration and Management hub under “Search By Degree.”

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