The Growth of Mobile Marketing and what Business Administrators Can Learn

June 9th, 2011 by Clifford
business administration schools, us college search

Mobile phones are expanding every year. Not only are more and more people getting connecting through mobile networks, but mobile devices are becoming more powerful. New apps allow for integration into every facet of life. This has hardly gone unnoticed in the business world. Many people with business degrees are becoming specialized in mobile marketing. Business administration is always becoming more complicated, but top business schools are keeping up to provide students with the knowledge they need to be competitive in today’s market.

Over 4 billion people worldwide now use mobile phones. Of those, 3.05 billion are sms-enabled and 1.08 billion are smartphones. It is predicted that by 2014, the number of mobile Internet users will top the number of desktop Internet users. In 2009, mobile Internet users numbered approximately 700 million and desktop users numbered about 1.3 billion. By 2015, desktop Internet users are estimated to grow to 1.7 billion while mobile Internet users will be over 1.9 billion.

Because mobile phones are so versatile, their use has drastically changed over the years. Nearly half of all local searches are now performed on mobile devices. Mobile tags are being scanned by mobile devices to provide users with much more information than can be obtained from traditional bar codes. Mobile tags can also give users instant coupons. Over 86 percent of mobile Internet users operate their devices while they are watching TV.

Overall mobile device use is always growing. It is estimated that the average American spends 2.7 hours every day socializing through their mobile devices. Of people who have mobile Internet, 91 percent use it for socializing while only 79 percent of desktop Internet users socialize online. Facebook is the top social network for mobile devices. Over one-third of all Facebook users access the site through their mobile phones.

What Business Administrators and Managers Should Learn

All of this information is used by business professionals to grow their brand and expand sales. A business degree can open doors to a variety of interesting occupations. Start your college search at US College Search or find us on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can Search For Colleges By Zip Code or go to the Business Administration and Management hub under Search By Degree.

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The Language of Business Adminstration: Finance 101

June 9th, 2011 by Trey

Businesspeople need to verse themselves in the “language of business.” This language is defined as the languages of finance and accounting. Only those who actually pursue a business degree for business administration or go to a business administration school are ever officially taught this language, but any business owner who wishes to be successful must be well versed in this way of speaking, as it is the universal way that businesspeople speak to each other.

Basically, if you are going to own a business, you must speak like you have a business degree. The basic form of this language of business administration is the balance sheet. Business owners must, in order to obtain resources from others, prepare their balance sheet. Listed on the balance sheet are assets, or things owned; and liabilities, or things owed. Net worth, or equity, is assets minus liabilities. A balance sheet is named as such because both sides must remain in balance with each other for the balance sheet to be valid.

The speaker then goes over some of the basic terms that one would learn in a business administration school and why businesspeople must use these terms instead of their possibly simpler synonyms. The speaker then shows a sample balance sheet with assets and liabilities and some of the sub headings under each of these major headings.

What Business Administrators and Managers Can Learn

All of this information is used by business professionals to communicate about their business. You can start learning this langauge by getting your degree in business administration and management. Start your college search at US College Search or find us on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can Search For Colleges By State or go to the Business Administration and Management hub under Search By Degree.

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The Business of Eating Out

June 9th, 2011 by Clifford

If you are thinking about going into the restaurant business, you may not be studying what is best for a restaurant or café to thrive in the current marketplace. Instead of going into cooking or restaurant management, a business administration degree may be more helpful. Restaurants, at their heart, are businesses. A business degree awarded by a reputable business college will help you start your own restaurant or operate a restaurant armed with all of the knowledge required to succeed.

Some of what you will learn at business school includes marketing and analysis of customer trends. This is important in discovering what foods and beverages you should sell and what your customers are willing to buy. If you want to run a coffee shop, it is important to know that the average transaction is $8.43. However, the average transaction at some of the most successful coffee shops is much lower. At Starbucks it is only $7.01. Dunkin’ Donuts can only boast $5.53. Seattle’s Best is $5.23. In total, the average person spends $14.40 per month at a coffee shop.

Fast food is another story. The average person makes 5.2 fast food purchases per month. The average transaction is $10.05. Again, the average is much lower at the most successful businesses. McDonald’s average is only $7.06. At Burger King, the average is $7.56. A&W has managed to bring in an average of $18.96. The average per month for all fast food restaurants is over $51.

At regular restaurants, the average dinner costs $28.47. The average person eats dinner at a restaurant 6 times per month. The slowest month for restaurants is December, while the busiest month is March. The average amount spent at restaurants per month comes to $172.27.

What Business Administrators and Managers Can Learn

All of this information is used by business professionals to grow their brand and expand sales. It’s just a matter of learning how when you are getting your degree in business administration and management. Start your college search at US College Search or find us on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can Search For Colleges By State or go to the Business Administration and Management hub under Search By Degree.

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Business Manager’s Strategies for Learning From Mistakes

June 9th, 2011 by Clifford

As smart as a given person and their coworkers might be, there is simply no way to make people infallible. The keys to success in dealing with failure, according to professors at business administration schools everywhere, lie in understanding the mistake itself and how it might be fixed.

From the first few moments after realization that a mistake has occurred, it is vital to avoid the so-called “blame game” at all costs. Those with a business degree know that one of the most inefficient ways to handle mistakes is to focus on who is at fault as opposed to the real cause of the mistake, and how it might be averted in the future. In fact, many business administration professionals put failure in a positive light, seeing it as an opportunity for employees to grow and evolve.

Also important in the process of analyzing and fixing mistakes is the responsiveness of management in a given business administration setting. It is up to both the individual employee who garnered the skills to mitigate potential problems through experience or schooling (particularly a business degree), and the manager, who must be reachable and proactive in identifying and solving potential problems.

In managing mistakes, it is helpful to remember that failures of almost all magnitudes – from a small contractual breach one might read about in a case study at business administration school to ones that could be potentially life threatening for employees – are solved through similar processes. By handling the small mistakes in a manner that encourages communication and improvement, one is better equipped to mitigate the failures that are larger in size and scope.

What Business Administrators and Managers Can Learn

In a business administration school, students learn these strategies and more. A business degree can open doors to a variety of interesting occupations. Start your college search at US College Search or find us on Facebook and Twitter as well. To learn how to get a degree in Business Administration and Management or Business go to US College Search. Then you can Search For Colleges By State or go to the Business Administration and Management hub under Search By Degree.

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5 Things Business Administrators Should Include in a Business Plan

May 26th, 2011 by Clifford
 In order for any type of business to be successful, it must have a well developed business plan. Many times, a person will learn how to create a business plan while obtaining a Business Administration degree. Any person obtaining a Business Administration degree will testify developing a business plan takes time and a lot of effort. There are several aspects to include within a business plan. All business plans will differ because each and every business differs to some degree from its competitors. Sometimes a business plan will be only a few pages long, while others might be more than 50 pages long. No matter what type of business plan is being developed, it is important to include the following five elements.

1) Details Describing the Business

All Business Administration students understand the importance of including a detailed description of a business in its business plan. This detailed description enables a business owner to fully understand exactly what its business offers to consumers, as well as what manufacturers, distributors, and suppliers it partners with.

2) Short and Long Term Expectations and Goals

Within a short term goal list, goals would be listed that the business owner expects to achieve within the next year. These types of goals often include deciding on permanent name for the business, obtaining a business license, or attending a business administration college. Long term goals usually include goals expected to be reached within the next three to five years. These types of goals will often include expanding a business to additional store locations, starting a website, and more.

3) Analyze Competition

A business plan should always include analyses of competition. This helps a business to determine how its competitors are pleasing customers. Upon discovering how competitors are pleasing their customers, a business can focus on their techniques and build upon them.

4) Analyze Financial Situation

Businesses always need to take a realistic look at their financial situation. The best way to thoroughly look at one’s financial situation is to create a business budget. The budget includes all expenses being paid, as well as all income coming in. Many times, after creating a budget, some business owners will find it helpful to obtain some type of business loan.

5) Marketing Techniques

One of the most important parts to include within a business plan is a marketing techniques section. This section provides details as to how the business will market its products and/or services to consumers. Effective marketing techniques can be learned at a business administration college.

So now that you have what you need for your new business plan it is important to continue your education. To find out how to get a business administration degree from an accredited business administration college or online school go to US College Search or to find a school in your area search for schools by your zip code here.

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