The study of fashion merchandising focuses primarily on the business functions of selling and promoting fashions in the retail industry. Students develop the skills to define target markets and manage the design and production of products in the fashion industry. They also acquire the skills to be able to understand why consumers make buying decisions. Most entry level fashion merchandising positions require candidates to have a bachelor's or associate's degree in fashion merchandising or related field. Recent college graduates can acquire experience in the fashion merchandising industry and advance in their careers to higher-level fashion merchandising positions. Gaining experience in the industry is an important factor that contributes to the career success of individuals desiring to pursue careers in fashion merchandising.
Individuals enrolled in fashion merchandising degree programs complete courses related to fashion merchandising techniques, consumer trends and behaviors, marketing strategies and business management. Fashion merchandising students also complete general education courses in combination with fashion merchandising courses. After graduating from a fashion merchandising bachelor's or associate's degree program, these graduates have the ability to use computational skills, marketing principles and management skills to perform fashion-related management duties. The fashion merchandising degree program also prepares students for graduate studies in business and fashion marketing.
Fashion merchandising majors can begin their career by obtaining management-level jobs in the retail industry. Individuals with bachelor's or master's degrees in fashion merchandising qualify for jobs above the retail associate level. Retail associates generally work directly with customers in retail stores ensuring customer satisfaction, whereas many fashion merchandising occupations focus on the strategic planning, marketing and sales efforts of products in the fashion industry. Fashion merchandising careers include such occupations as merchandising managers, marketing representatives, fashion buyers and merchandising consultants. According to the Bureau of Labor Statistics Occupational Employment Statistics, sales managers of clothing stores earn a median annual salary of $74,520; and wholesale and retail buyers earn a median salary of $58,060
Merchandising managers work in the retail sector and oversee the retail functions for clothing departments, shoe department and the like. Their duties include creating merchandising displays, coordinating the workflow and activities of retail employees and ensuring that the retail store or department has an attractive appearance.
Marketing representatives promote products in the company's target market. Rather than managing the display and workflow of employees and products, marketing representatives conduct presentation and sales activities to market a brand or a series of product brands to potential customers or clients.
Fashion buyers are responsible for selecting products and negotiating with product vendors on behalf of retail companies. Fashion buyers understand the trends in the fashion industry and identify products that will drive sales and increase the competitive edge of companies.
Merchandising consultants oversee the sales and marketing efforts of companies. They execute merchandising plans according to established revenue goals. They research and establish consumer offers that appeal to target markets.
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Sorting through the best Fashion Merchandising College: Tips
Tip 1: Decide what you may like to study or major in at college. You don't need to find an answer here - several first year students are "undeclared" -- but if you do know, then you will be able to look for colleges that incorporate a program that matches your interest.
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Tip 3: Compose a group of possible schools and universities. There can be stacks of resources to support you to evolve a list of potential Fashion Merchandising schools.
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Tip 6: Visit the Fashion Merchandising universities on your listings from Tip 5. Ideally you ought to visit each Fashion Merchandising school on your short list, but if you can't visit it personally, get a video or view a virtual tour.
Tip 7: Apply to the schools that met your criteria after the first 6 tips. Cautiously complete the applications and send them to the Fashion Merchandising universities.
Tip 8: While you are waiting to get word from the colleges you applied to, begin to review the books or the Web to find scholarships. There are masses of resources to find scholarship resources.
Tip 9: Make the final selection from among the Fashion Merchandising schools that okayed you. Surely the most gruelling decision of all. . . be sure to view all your notes, look at the financial aid packages, and make your final choice!
Tip 10:Best of Luck to your College Education! Enjoy your College experience!